Harvard Recreation marketing
Make campus feel like a community.
Fitness, recreation, and campus life have a lot of stories to tell. My work connects Harvard Recreation’s programs and people with the students and community members they serve.
The role
As Assistant Director of Marketing & Outreach at Harvard Recreation, I work across campaign planning, social media, promotional design, email, website content, and event coverage. The goal is to give people a clear way into the experience, whether they find it in their feed, in a newsletter, or on a campus flyer.
How I approach a campaign
I start with what makes the experience worth someone’s time. From there, I build a clear message, give it a recognizable visual direction, and adapt the idea for each place people encounter it.
A themed cycle ride, for example, needs more than a graphic. The creative should make the theme recognizable, keep the class information easy to find, and help someone decide whether to show up.
What I work on
- Campaign planning and creative direction
- Social media strategy, captions, and short-form video
- Promotional graphics, flyers, and newsletters
- Website copy and program communications
- Event coverage and community storytelling
Got something good cooking?
Tell me about your audience, your idea, and what you need to make it happen.
LET’S TALK